Why Your Last Diet Failed & How to Break the Cycle

If you’re a woman living in the US more than likely you’ve tried dieting. It’s a national pastime and nearly impossible to avoid with the mass media adverts all preying on the pervasive female desire to feel sexy, slender, and strong.

This fascination and hyper-focus on dieting would make more sense were it not for the fact that most diets fail, and miserably so…

By some estimates, more than 80 percent of people who have lost weight regain all of it, or more, within two years.

Researchers at the University of California at Los Angeles looked at 31 long-term diet studies and discovered that roughly two-thirds of dieters regained more weight within four years than they initially lost.

This blows my mind.

And yet, the truth is in the numbers.

Americans live in a country in which more than half the population is overweight and nearly a quarter are obese.

In America alone $50 billion is spent on dieting and weight loss products per year.

Clearly, weight loss is a national obsession.

Yet, with nearly a quarter million Americans dieting at any given time, still only 1 in 200 dieters actually lose weight and keep it off for more than a year.

So, if your last diet failed, two things: One, don’t be too surprised. And, two, drop dieting and get a smarter plan in place.

Your Last Diet Failed Because…

It may be helpful to know that your last diet didn’t fail just simply because of lack of willpower and poor execution.

You can take yourself off the hook a little (and please do) because…

1. You’ve been brainwashed. Diet marketing is a highly accepted form of manipulation. The science, craft, and art of marketing has exploded in recent years making it all that much more difficult to make healthy decisions for yourself. Seriously, the lights, bells, and whistles of the modern-day marketing has a quasi magnetic pull making it hard to look away from the promises of diets and quick fixes.

You have been brainwashed into thinking that a “diet” is going to be the answer despite the realization that (time and time again) diets don’t work long term. Dieting is a classic “Over Promise, Under Deliver” kind of scenario. On some level we know this yet we’ve never been taught a good alternative (that actually works long term).

2. You’ve been programmed. Certain food triggers have been programmed in your head since you were a wee one. Like craving certain comfort foods or processed foods based on your childhood exposure and influences. If you’re dieting without the reprogramming bit (addressing food triggers head-on), well diet failure is…inevitable.

3. You’ve been out-numbered. Social norms have made it exceedingly difficult for you to break the habits once and for all. You’re immersed in a culture that is not making it easy for you. There are sweets, salts, and fats on every street corner, office lounge, at every social gathering, celebrations, and of course the holidays. Temptation surrounds you from every direction and then you’re asked to resist, restrict, and reduce and yup, try and keep the weight off despite no changes being made to your external or internal environment.

Well, it’s not going to work. It doesn’t. Likely you didn’t jump into the deep end when you first learned to swim. Jumping into a diet without developing kick-ass Herculean-strength habits to hold you through the waves of stress, life, and just everyday social norms will lead to diet failure. True story.

Great, so we now know why your diet failed, now for something that works.

Thinking Beyond the Diet

You’ve been brainwashed, programmed, and out-numbered and you’re ready to break free from the yo-yo, salesy, and gimmicky diets out there and get down to the grit and grunt work that true health transformation is all about – the kind that gets you to your ideal weight and keeps you there.

To do this, to really pull this off once and for all you’ve got to…

• Outsmart the savvy magazine headlines and the seductive call of a quick fix diet
• Recognize and then un-learn your triggers
• Go the distance – this is not a sprint – it’s a marathon to resurrect and transform your health
• Want it, know why you want it, and be able to sacrifice
• Build a support team; everyone needs a cheering squad. Who’s cheering for you!?
• Learn the skills, build the habits, and do the daily grunt work to changing your health, one day at a time, one step at a time

Perhaps it’s time to stop the predestined diet fail and instead build the exact skills you need for lasting success.

Are you ready to finally break the cycle and keep the weight off for good?
Are you ready to do something different?
Yes? Then, start by dropping the diet.

To your good health,
Kyle

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